>Abstract >The Scenario Some strategic windows remain open extended period of time other, don’t. This case focuses on the research behind the introduction of Donato’s low-carbohydrate pizza, and how the company collapsed its normal product-development research process to take advantage of a current trend. As people’s tastes change and new diets become the rage, restaurant chains must decide if and how to respond. The pizza segment of the fast-food industry is very aggressive.
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